The Last
Three Years





In 2022 I joined a creative agency in Atlanta that spoke my language; smart ideas, bold visuals, and just the right amount of irreverence when the moment called for it. What started as a chance to lead some fun brand work quickly turned into a deep dive into everything from character creation to campaign strategy. As Associate Creative Director at Yalo, I helped bring a wide range of brands to life, always aiming to make the work sharp, memorable, and just weird enough to stick. Below is a sampling of the stuff I’m proudest of. Big shouts out to my copywriter counterpart Jill Spradley, with whom I had the pleasure of hatching all these ideas over countless brunches. 

 Cortland 



View All Cortland Work︎︎︎


 PDI: Kitchen, Bath, Lighting 



View All PDI Work︎︎︎


 Precision Tune Auto Care 



View All PTAC Work︎︎︎


 Apollo Tires 


View All Apollo Work︎︎︎

The portfolio of
Jeff Krichmar