Cloud Cover

Sometimes my work involves extending established brands. Experience has taught me this process has least friction when the branding is thoughtful and well-crafted.  When I started at Skidmore Studio I was fortunate enough to work on Cloud Cover, a chef’s kiss of a rebrand cooked up by Design Director Shawn McConnell. Over a years time I designed and concepted a bunch of cool collateral. Some of this ended up on the cutting room floor, but these nugs are still hella dank. 

The portfolio of
Jeff Krichmar